Self Gaming Affiliate Disclosure 2026 | How We Earn
We earn money when you click through to a casino and sign up. That is the short version. This page gives you the long one, in plain questions and answers, so you know exactly how this guide to Self Gaming is funded and what that means for what you read.
Do you make money from these casinos?
Yes. Many of the operators we feature pay us a commission when a reader clicks a link and then registers or deposits. That commission funds the research, testing and writing behind this guide. It costs you nothing extra. The bonus, terms and payment options you see are the same ones you would find going to the operator directly.
Does that change your rankings?
Commission does not decide who ranks first. We assess operators on licensing, payment speed, bonus terms, game range and customer support. Cashout times matter most to UK players, so withdrawal reliability carries real weight. A casino that pays well but performs badly on those checks will not climb the list. We would rather lose a commission than recommend a site that fails readers.
How is this different from advertising?
Advertising buys space. Affiliate partnerships pay only when a reader acts. We do not sell banner slots or sponsored rankings. Where a partnership exists, it is a performance arrangement, and it does not give an operator editorial control over our reviews, scores or the wording we use to describe them.
Can a casino pay to be ranked higher?
No. An operator cannot buy a better position, a higher score or a favourable review. Commission rates differ between partners, and we do not adjust placement to reward higher rates. Ranking changes come from our own checks and from reader feedback, not from payment.
What does an affiliate link look like?
Affiliate links sit on buttons and calls to action, such as claim or visit buttons beside an operator. They carry a tracking code so the casino knows the visit came from us. Clicking one does not change your terms. If you prefer, you can go to any operator directly by searching for it. You will still get the same offer in most cases, though we cannot guarantee that for every promotion.
What happens if you stop promoting an operator?
We remove operators that lose their licence, fail to pay players, or no longer meet our standards. The same applies if a partnership ends for any reason. A removed casino leaves the list, whatever commission it was paying. We review listings regularly and update them through 2026.
Is gambling safe, and where can I get help?
Gambling carries risk, and no bonus changes the odds. Only play with money you can afford to lose, set deposit limits, and take breaks. You must be 18 or over to gamble in the UK. If gambling stops being fun, support is free and confidential through GamCare and the National Gambling Helpline. You can also self-exclude from licensed operators using GAMSTOP.